I want to propose that you think of your business less like a to-do list you finish, and more like a garden you tend.

This online business world can make us think fast is the goal. That if we're not making $10k months within our first quarter of business we're failing.

But not everything fast is built to last.

The goal isn't to "finish" your business.

You don't actually want to run out of things to do!

Business isn't a thing you check off your list. 

Once you get your business established and you have customers and systems and a marketing plan in place...it's just your job.

And you just...keep doing it.

While consciously you might think "Duh, I know that," I encounter a lot of people who unconsciously have a very unrealistic relationship to what business is, and their expectations for business are less like running a business and more like winning the lottery.

Are you relating to business like something you'll do once and then never have to do it again?

(i.e., "I'm gonna do one launch and make a hundred thousand dollars, or else my business "didn't work" and I quit." Cuz uh...one launch does not a business make, boo.)

Do you want a business, or do you have a secret white knight fantasy in which you post one thing and tomorrow you have a zillion dollars and you never have to work again?

Do you want a healthy sustainable business where you show up and do your Sacred Work and connect with your people that unfolds over time, or do you have a fantasy that you'll go viral and be transported into a totally different life where you have no problems?

While you may not consciously think these things, it's not unusual for me to discover in a coaching session that someone feels, deep down, like even though they "know" business doesn't work like that for other people, they're (kind of, maybe, a little bit,) expecting it to happen that way for them.

And I'll tell you what...a lot of coaching industry marketing plays to that fantasy.

It promises you just need to learn one fast thing and you'll be successful.

Just master reels, or funnels, nail your niche, just create one irresistible offer, just join my 6 week program and you'll be raking in 6 figure months while you lay on a beach in Mallorca.

I could make a lot more money if I was willing to sell you quick, fast, and easy.

But I actually don't want to appeal to an immature part of you that wants to be saved from your work.

I want to connect to the part of you that's devoted to the long haul. 

I want to speak to the mature part of you that desires a beautiful, healthy, sustainable life of purpose and meaning and good work without burnout.

I've been in the coaching business for 8 years, and during that time I've watched a lot of coaches burst onto the scene, blow up, go viral, post about huge revenue numbers, and then disappear, never to be heard from again. 

People I watched have a meteoric rise (that I felt a twinge of jealousy around how "fast" it seemed to be happening for them), and now I google them every once in a while, and can find no trace of their business. 

I've never had a $100k month or posted from a yacht, but 8 years in, my business is still here, serving, healthy, with a great profit margin and a team that loves being a part of what we're building here.

Turns out virality isn't a business model. 

Meteors crash and burn.

And to that end, I submit to you:

Your business is a long, slow, winding road; an unfolding process of discovery.

Your business is an intentional garden you're going to live alongside, that you will feed, that will feed you back, over long years of relationship.

You will plant seeds. You will tend them. You will sing to them. You will watch what grows.

You will marvel over what blossoms and puzzle over what fails to thrive.

You'll prune back, you'll replant.

You notice patterns, longer and more complex patterns over time, first about sun and rain, nights and days, and then about winters and summers, and then about decades and legacy.

The goal isn't for it to happen fast and be finished. The goal is to live with it, in harmony, gently and in deep reverence, for as long as you continue to delight one another. 

If you approach your business like this, I promise, it will feel better, you will feel better, and you will be set up for long term success over time.

Big Love,

Cera

PS. We're in the homestretch of 2023, and I don't know about you, but I'm already lining up my plans for next year.
If you want 2023 to be the last year that fear of failure (or anything else) stops you from going after what you want, I want to help you.

I'm re-opening the doors to Best Year Yet, my intimate year-long 1:1 coaching container.
Last year I only took  3 people, but in 2024 I'm taking 5. 
There are a lot of bonuses to signing up now (like 2 months of free coaching and an extended payment plan).
Can be used for life or business coaching. (Business coaching is always both.)
If you want to claim one of only 5 spots to work together for all of 2024, Download all the details and book a call.